Journal
No Vanilla
Stories behind the kits, the clubs who wear them and the people who make them.
-
Kit Stories
Their Story Continues Through You
Every kid at Western Suburbs opened their pack and found more than a kit. A card telling them who started the club, and why the... -
The Work
How The Kit Gets On Your Back
Samples on the table, five designs with your story in them, a sizing day at your ground and a box with your name on it. This is... -
Kit Stories
Made For The Cameras
Northcote City came to us in our second year. Four years later they made the Australia Cup TV rounds, and we put Hercules and h... -
Kit Stories
More Than Just Your Colours
Essendon Royals asked for plain red and plain white. No pattern. This is how their 2026 kits ended up carrying the alabarda of ... -
Founder Voice
A Fashion Piece, Not a Uniform
I've always seen football apparel as fashion. The problem was, nobody else in Melbourne did. This is how ARMADURA started. -
Kit Stories
Home Is On The Map
It started as a map of Greece. Then we looked closer to home. The story behind Brunswick City's 2025 map kits.




